Northwind Outfitters
Northwind is invented. It exists so the labs have a real company with real constraints instead of a generic { foo: bar } domain. Giving it a mark is not decoration — a support queue full of tickets from a company with a logo feels like a support queue. Read the scenario for who they are.
Lockup
NORTHWIND
OUTFITTERS
Guaranteed for the life of the gear.
NORTHWIND
OUTFITTERS
The mark at every size that matters
The 18px column is the one that decided the design. Three other concepts looked better large and turned to mush here.
96px
64px
40px
24px
18px
Variants
Primary, on light
Inverted, on dark
Mono, follows currentColor
Palette
Pine
#1F3D33badge, primary textSpruce
#5C9A86rear summit, secondaryBone
#F2EDE4front summit, light groundEmber
#D9642Aaccent only, never in the markSlate
#8A9A93muted text, rulesSource SVGs live in assets/brand/.